DECODING OF TACTICAL STRATEGY ESTABLISH FROM THE RESEARCH BASED

Abstract

Research is a process for searching knowledge or facts systematically, when the research process finished, research results will be used for solving or developing the related study, called “Knowledge Translation or Knowledge Implementation” since doing research is to invest in creating the new knowledge and leading to the implementation of research result. Generally, a useful suggestion is written in research suggestions. To receive the effective research suggestion, it depends on the research results that are covered in all aspects relying on strategic management processes including environmental analysis, strategic formulation, strategic implementation, and strategic evaluation. This article presents the concepts about integration between processes of research and strategic management called “Building Tactical Strategy from Research Base”, which divided into 4 processes: (1) research design, (2) creating research-based strategies, (3) experimental research or strategy implementation, and (4) research monitoring and evaluation. According to the tactical strategies mentioned, the purpose is to design the processes of research corresponding with strategic management processes for achieving effective development approaches.