The Gastronomical Treasures of the Wonder City Of Vigan, Philippines

Abstract

Vigan City, dubbed as the “New Seven Wonder Cities of the World” is a place of commendable
food and drinks. The discussion in this study focus on discovering the authentic foods originated
and found in the city. This study will also discuss ways and ideas on how to preserve and
maintain these authentic foods. Exploratory design of research was utilized to determine the
various authentic gastronomic attractions that can only be found and originated in the wonder
city of Vigan, and a survey questionnaire to determine the tourists’ level of awareness of the
authentic foods in the city. Results in this study revealed that the classic and authentic foods
available in the city are highly distinguishable marks as they pertain to the uniqueness of the
place's rich cultural presence. The city has high potentials to be regarded as a gastronomic
destination as evident that food is worth significant in structuring a distinct local identity.
Tourists and visitors are very aware of most of the gastronomical treasures in the city. Thus, this
is a positive lead for the promotion of gastronomic tourism in Vigan City. Further, certain
recommendations were articulated.