AUTOMATION IN RETAIL: MODERN WAYS OF CUSTOMER ENGAGEMENT
Abstract
Customer engagement has been rated as the top priority for all businesses. Technology has changed the way by which companies engage customers. Automation is one of the advancements that has dramatically stepped forward in the manner humans have interaction with businesses. The objective of this article is to explore, exemplify, and unfold the modern and innovative ways of engaging customers with the help of automation. This paper takes a qualitative approach to explore customer engagement with the help of automation in modern retail. Major scientific databases, online sources, reports, magazines, newspaper articles were searched to identify prior work on automation in retail and customer engagement. The finding explicates customer engagement possibilities through retail automation. Further, it described and exemplified the ways through which automation is changing the way of customer engagement. The forecast for the retail automation market and future possibilities were also discussed.