AUTOMATION IN RETAIL: MODERN WAYS OF CUSTOMER ENGAGEMENT

Authors

  • Ruchita Pangriya, Dr. Aditi Priya Singh

Abstract

Customer engagement has been rated as the top priority for all businesses. Technology has changed the way by which companies engage customers. Automation is one of the advancements that has dramatically stepped forward in the manner humans have interaction with businesses. The objective of this article is to explore, exemplify, and unfold the modern and innovative ways of engaging customers with the help of automation. This paper takes a qualitative approach to explore customer engagement with the help of automation in modern retail. Major scientific databases, online sources, reports, magazines, newspaper articles were searched to identify prior work on automation in retail and customer engagement. The finding explicates customer engagement possibilities through retail automation. Further, it described and exemplified the ways through which automation is changing the way of customer engagement. The forecast for the retail automation market and future possibilities were also discussed.

Downloads

Downloads

Published

2020-12-01 — Updated on 2020-12-03

How to Cite

Ruchita Pangriya, Dr. Aditi Priya Singh. (2020). AUTOMATION IN RETAIL: MODERN WAYS OF CUSTOMER ENGAGEMENT. PalArch’s Journal of Archaeology of Egypt / Egyptology, 17(7), 10507-10533. Retrieved from https://archives.palarch.nl/index.php/jae/article/view/4086