E-LEARNING CONTINUANCE INTENTION IN MALAYSIA: WHAT DETERMINES?

Abstract

This study investigates the factors determine the e-learning continuance intention among
learners in Malaysia. A total of 414 learners from public and private universities responded to
the structured questionnaire. The data collected was analyzed using the partial least squaresstructural equation modelling. Perceived usefulness, perceived ease of use and subjective
norms were found affecting continuance intention of the e-learning learners. Both perceived
usefulness and perceived ease of use also mediated the relationships among the variables
tested. The findings of this study revealed that perceived usefulness was a significant
indicator of continuance intention. Therefore, strategies need to be designed to optimize the
usefulness of the system and to consider the direct and indirect significant indicators of
perceived usefulness to promote continuance intention of e-learning system among learners
in Malaysia. This study extends the knowledge on e-learning continuance intention by
including subjective norms in addition to perceived usefulness and perceived ease of use in
the technology acceptance model to explain behavioural intention. This study also
incorporates the effect of system characteristics to user beliefs in explaining continuance
intention.