AGENT SELECTION AND NEGOTIATION IN ELECTRONIC MARKET USING MATHEMATICAL MODEL

Abstract

The deterministic model is studied in this study: First, a cognitive model is generated that measures the confidence and the negotiating index dependent on trust and credibility. The second computing model calculates the business index that characterizes the business process parameters that correspond to the buyer's satisfaction level. The third model of utility computation consists of simple utility, financial utility, and mixed utility. The current research analysis is focused on the combination of buyer and seller agents' psychological states and social settings. In this research selection index, the negotiation and company index with the highest seller agent selection index is determined. A utility computation model is built to arrive at a negotiation between the seller and the buyer to achieve the maximum combined utility increase.