EFFECT OF CREDIT SALES AND ACCOUNTS RECEIVABLE CONTROL AGAINST OPERATING PROFIT IN TELEVISION REPUBLIC INDONESIAN (TVRI)

Abstract

This study aims to determine the effect of credit sales and accounts
receivable turnover to increase operating profit. The data used are the LPP-TVRI
monthly balance sheet and income statement for the years 2017-2019. The data
analysis technique in this study used multiple linear regression to see the
coefficients of F, R, R2, and t. All calculations were performed using SPSS
v.20.Based on test results credit sales as measured by the ratio of the amount of
credit sales with the number of consumers who do credit has a positive effect on
operating profit. In addition, accounts receivable control test results as measured by
the ratio that measures how many times on average receivables successfully billed
in one period had a positive effect on operating profit.The practical implication of
this research is that the Central LPP Television of the Republic of Indonesia
(TVRI) Supervisory Board should implement policies related to uncollectible
accounts so as not to cause problems, such as fines imposed on late payment
partners. The Supervisory Board of the Central LPP TVRI is expected to be able to
implement a financial feasibility policy for consumers who will order advertising
credits.