IMPLEMENTATION OF CUSTOMER ENGAGEMENT STRATEGIES FOR DEVELOPMENT OF BUSINESS PERFORMANCE

Abstract

Customer engagement is termed as a very important aspect in development of the businesses. It comprises various strategies that involve a consumer's behavioural manifestations which have a very indirect effect on outcomes of the companies. The previous research conducted on the concept of customer engagement was restricted only to the companies of high-level categories. In order to address this gap & implement the strategies of Customer engagement in every kind of firm available in the market present research framework is introduced. The concept of customer management is developed in the academic field and its nomo-logical distinction from other concepts like service-dominant logic & loyalty, companies have tried to conduct experiments with the help of strategies which might build relationships with their consumers beyond merely monetary transactions. A framework of Consumer Experience Value has been adopted to solve the issues emerged in implementation of customer engagement strategies