ROLE OF EFFECTIVE COMMUNICATION IN MANAGEMENT OF ORGANIZATION

Abstract

Nowadays, various project companies in Bangladesh are facing organizational problems due to lack of communication skills among the employees of the company. Effective communication is termed as an essential aspect in development of an organization. It helps in achieving the goals of the company by encouraging the workers to complete the task assigned to them successfully. The research was conducted in large firms only. In order to address this gap, an analysis was conducted among the employees of a project company located in Bangladesh by using the journalist-based questionnaire methodology. In the survey, the findings obtained from experts, CEO & the senior executives were almost found to be the same. They admire the Communication as an essential aspect in their job, a stronger Human and Technology Network within the Organisation, has a direct impact on improving the Company's principles and beliefs, as well as improving the Policy, allowing the Organisation in turn to be more efficient. They usually respond correctly to the progression of the problems mentioned in the survey, though they are in their answers to a continuum scale, of course, with certain queries. The results obtained from the analysis have concluded that effective communication strategies have been proved to be essential in every organization.