STRATEGIC LIFE IDEA AS A CHARACTERISTIC OF A MANAGER’S PERSONALITY AND FOCUS

Abstract

The present research substantiates and analyzes the concept of a strategic life idea as a
personality characteristic of a manager and of its influence on activity and success at various
levels of management. The connection between the strategic idea of the personality and its
orientation is presented. Based on the research data using the questionnaire for assessing
managerial potential (Sinyagin, 2014), it is revealed how the nature and content of the
strategic life idea allows assessing the social orientation of an individual, which is a
qualitative indicator of the assessment, along with nine quantitative ones recorded in nine
universal metacompetencies. Specific results of the study are given, proving that the content
analysis of strategic life ideas can serve as a tool for assessing the social orientation of an
individual.