SOCIAL MEDIA: AN INDESPENSIBLE MARKETING DEVICE (A CONCEPTUAL REVIEW)

Abstract

In this paper an attempt has been made to comprehend the ideas of social-media promoting/marketing. We contemplated the research work already done regarding the subject so as to get the deep insights. The writing aspect considered for our current research study is based on digital media marketing, related role and measuring the dimension of the aspect. By this way, we distinguished seven functionalities of social media based life which successfully included all the requisite modules of social-media marketing."Social media advertising or marketing is where seven useful squares (individuality, dialogue, allotment, existence, relationship, repute and gatherings) of an internet based website are used for advancement of a brand, association, ideological group, a thought or an occasion”. The review study of this context will aid us to understand the significant attributes of this concept and its allied elements so as to get the cavernous approach.