MODERATING EFFECT OF FAMILY BUSINESS ON ENTREPRENEURIAL OPPORTUNITIES, RESOURCES ACQUISITION AND ENTREPRENEURIAL INTENTION: A CONCEPTUAL ANALYSIS

Abstract

Entrepreneurial opportunities are a key driver in starting up a business as the opportunities are to be made, not found. Establish a successful of the entrepreneurial opportunities is a promise to a successful business as it will create and deliver value for stakeholders in the potential ventures. Besides, the availability of resources acquisition also could help entrepreneurs to start their businesses especially at the startup stage. Thus, the aim of this paper is to explore the entrepreneurial opportunities and resources acquisition in detail and identify the items needed to measure these elements (i.e. entrepreneurial opportunities and resources acquisition). Besides, the moderating role of family business is proposed to strengthen the relationship between entrepreneurial opportunities and resource acquisition towards the entrepreneurial intention. This paper assumed that, entrepreneurs who had knowledge on the market’s demand will seize a great entrepreneurial opportunity in order to introduce their new products or services into the market with the additional fund support from the government. Therefore, a meta-data analysis was constructed in this paper which will help scholars and practitioners to better understand the concept and the items used in measuring these elements.