ADOPTION OF ECOMMERCE IN MSME SECTOR

Abstract

This paper provides a perspective that how the technology is changing the landscape of business organisation. The approach towards technology in the form of ecommerce has been reviewed and the various activities under the scope of ecommerce have been mentioned. This paper highlighted the need on the part of SME for the adoption of ecommerce technology. The model of TAM has also been analysed to provide a basis to SME sector for initiation of electronic commerce in their organisation. The result shows only three independent factor namely ( organisation culture , social influence , technology competency ) were statistically significant . Organisation culture emerged as most important factor influencing the adoption of ecommerce. the chi square test indicate type of business , occupation , education did not influence the adoption level among meme .