EFFECTIVE CORPORATE SOCIAL RESPONSIBILITY IN THE ORGANIZATION: THE HUMAN RESOURCES PERSPECTIVE

Abstract

The subject of this article is corporate social responsibility. The purpose of the article is to consider the personnel service in the organization as the basis for corporate social responsibility management. Methods used in the work: general scientific - observation, comparison, generalization, analysis. The results of the work are: the authors highlight 9 groups of stakeholders (stakeholders) and determine their requirements; determination of the reasons why modern Indian IT companies are interested in the development of CSR. The authors conclude that in the modern world a special role in the development of the organization belongs to corporate social responsibility, which forms the competitive advantage of the company. To manage the development of corporate social responsibility, work in this direction should be carried out systematically, comprehensively, and at the corporate level with the involvement of all employees, and the key role in this work should be assigned to the HR department.