AN EMPIRICAL STUDY ON THE PERCEPTION OF CUSTOMERS TOWARDS THE ETHICAL ROLE PLAYED BY BANKS IN THE ENVIRONMENT WITH SPECIAL REFERENCE TO MAYILADUTHURAI TALUK, NAGAPATTINAM DISTRICT, TAMIL NADU

Abstract

Green banking is being developed in recent times with the help of innovative ideas that assists in promoting sustainability. The customers play a major role in extending their support towards the efforts taken by banks in promoting green banking. In such a case, customer perception on green banking is the need of the hour which needs to be studied. This study intends to find the customer opinion on banker’s role in sustainable development and their viewpoint in doing so. Results of the study reveal that green banking is an emerging sector that can raise the environmental values by encouraging consumers to opt for paperless banking and providing them training to get into use of the same