STIMULATING MECHANISMS FOR EXPORT MARKETING IN TELANGANA

Abstract

The study conducted with an aimto determine the important factors stimulating export marketing of agricultural products in Telangana . For study, the data was collected from 35 agricultural product exporters using simple random sampling techniques through online survey. Herein five study variables namely; 1. Attractiveness of Export market over domestic market, 2. Liberal Trade policies for Export, 3. Reducing cultural and language barriers, 4. Improving transportation and warehouse technology and 5. Product price competitiveness were considered under the factor named export marketing. From the analysis it was understood that there is no much significant difference in opinion among the exporter for the factor export marketing. Through the rank analysis carried using mean score t was understood that; Attractiveness of Export market over domestic market,Liberal Trade policies for Export and Reducing cultural and language barriers are important mechanism steering exporting marketing among exporter irrespective of their type and size of the firm in Telangana .