ROLE OF GENDER IN BPO INDUSTRY IN INDIA

Abstract

It is observed that Business Process Outsourcing (BPO) is one of the sectors, which has witnessed high growth of women representation in recent years. This article focuses on BPO sector with special emphasis on women workers as female workforce provides significant contributions to the sector in several ways. The article examines gender diversity in the industry and analyses the challenges before women employees from both professional and personnel point of view; which includes employee's health problems owing to BPO work culture. The last part consists of an analytical discussion on the initiatives by BPO organisations to address the challenges women face caused by BPO work nature, to accelerate the diversity and inclusion across the industry at large and for recognizing, implementing and supporting woman oriented work policies.