CORPORATE SOCIAL RESPONSIBILITY : PERCEPTION, PRACTICE, AND PERFORMANCE IN PRESENT ERA.

Abstract

This study deals in context to the perception, practice, and performance of CSR. The study is mainly conferred CSR activities in enhancing the employees' sense of self-esteem and self-identity, CSR Perception and Corporate Reputation, Practicing CSR in the present era, CSR Perception, and Loyalty. In this paper, the CSR activities in different sectors by the various organization has been reviewed and approach is undertaken to study relevant processes that may influence different forms of CSR-based perceptions. As part of the goal of this research paper also considers the aspect of corporate performance that further work will incorporate into the various CSR activities. The study examined the aspect of CSR by highlighting the impact of different CSR activities in the context of business performance or customer feedback.It will be good to conclude that the companies must be able to achieve and build an association with the customers based on positivity by addressing their CSR responsibilities.