RESEARCH ON THE EXPRESSION DESIGN OF VISUAL SYMBOL IMAGE OF CHINESE AND THAI ZODIAC WORDS

Abstract

Based on the cultural characteristics and aesthetic connotation of the Chinese and Thai zodiac words, the design research of Chinese and Thai words are made from the perspective of image design and expression. By using methods such as documentary method, case analysis, comparative analysis, the author conducts theory with practice to make useful discussions, and puts forward his own ideas and opinions. At the same time, the paper looks forward to the spread of element symbols in Chinese and Tai traditional culture combining with modern design concepts.