DETERMINANTS OF SHOPPING MALLS ATTRACTIVENESS

Abstract

The paper examines the factors that make shopping malls attractive to shoppers. The research is funded by Universiti Sains Malaysia that aims to determine the effect of attractiveness factors on malls shoppers’ satisfaction. The aim of this paper is achieved through reviews, analysis, and examination of available literature from the journal articles, previous studies and related investigation on shopping malls. Based on the analysis, this study tries to identify the factors of mall attractiveness that influence consumer intention and attraction in choosing a shopping mall. It was found that there are eight factors of attractiveness on mall shopper’s satisfaction, these include location, entertainment, facilities and services, aesthetic, price, promotion, diversity, and quality. The finding of this examination helps to underpin the current investigation on shopping malls attraction in the Malaysian context.