Comprehensive Marketing Strategy and its role in promoting Business organizations Marketing Performance: An analytical Study of Zain Iraq Branch Al-Najaf Al-Ashraf

Abstract

The literature indicates that totalitarian marketing and its dimensions have a clear impact on the subsidiary variable (marketing performance) but it has not reached advanced stages of maturity. The literature has shown that marketing performance can lead to easy access to customers and investors, enhancing the overall performance of companies and organizations by adopting their strategy of understanding consumer desire and putting it at the center of any service or idea they present in the market.Iraq's Zain is keen to offer the best and most advanced services so that the subscriber can achieve what he aspires to wherever he is. This study tests whether comprehensive marketing leads to non-marketing performance,The relationship between the autonomous variable holistic marketing consisting of four indicators was examined: Internal Marketing, Performance Marketing, Integrated Marketing and its relationship to the Affiliate Marketing Performance, and a random sample of Zain Iraq's employees was taken from the Al-Najaf Al-Ashraf branch and consisted of (57) people.Hypotheses were then tested using the Statistical Program (SPSS V20) and the research found that holistic marketing practices adversely affect the company's marketing performance. The study also found that there is a negative impact on overall marketing performance, which requires the research firm to adopt customer-oriented marketing practices through the actual use of holistic marketing practices to achieve the required marketing performance.