Visual Media Arts between Reality and Deception Arts in the shadow of cultural and political transformations and technology

Abstract

Media plays a serious role in influencing the individual and in shaping his attitude towards events, by providing and formulating the information and data in an innovative and influential way, whether written or audible and visual image, with all its accessories and aesthetics, to control the behaviors and concepts of the recipient. For this reason, the media ,intentionally, publish false information and present in a distorted way in terms of reality, and influential and attractive in form using various techniques, which is called media deception, where journalistic reports and brochures are prepared that fill radio and television stations, which make a contrary image to reality and truth, and review Incomplete scenes suggests specific meanings that are not true using modern methods and tools related to the media industry, so it could create a state of fear and terror towards some countries and communities, and trying to distort the image of international celebrities, well known persons and leaders. This research deals with the historical and artistic idea of communication and the human need for it, the concept of media and the role of art in the media process starting from the invention of printing and the Renaissance and the appearance of new media such as newspapers and then the invention of radio and television, then the Internet and social networks, and the appearance of popular media, its characteristics and its advantages and disadvantages with the clarification of the method of deception in terms of image and sound effects that were created to be used in cinema, drama and imagination and use them in the media ,for political or military, reasons to influence the recipient.