THE ROLE OF IPR AS PROTECTOR OF CREATIVE INDUSTRIES AND MSMES AMID THE COVID-19 PANDEMIC IN INDONESIA

Abstract

Legal protection of IPR in Indonesia has not become a serious concern. This is based on the
low number of IPR application submissions and the rampant disputes against IPR. The creative
industry is one of the economic sectors most affected by the Covid-19 pandemic, especially
with restrictions on the mobility of people and goods, this sector is considered to still have
opportunities that can be captured by the banking industry. So that the purpose of this research
is how the role of IPR as a protector of the creative industry and SMEs in the middle of the
Covid-19 pandemic. The research method used is sociological law using secondary data and
literature. Literatures relating to research variables and legislation. The results of protection
research related to IPR, include copyright protection to protect ideas and ideas from copyright,
industrial design protection that protects the physical form of a work, then there is trade secret
protection that protects how the MSME system works, mixing formulas and certain technical
techniques whose confidentiality must be guaranteed as well as brand protection.