THE INFLUENCE OF FINANCIAL AND NON-FINANCIAL FACTORS ON THE SPIRIT OF ENTREPRENEURSHIP (CASE STUDY OF THE STARTUP ENTREPRENEURIAL SOCIETY IN BANDUNG)

Abstract

This study aims to study the influence of financial factors and non-financial factors on
entrepreneurial spirit, in the entrepreneurial community of startups in Bandung. The research
method used is descriptive analytical survey method with a total sample of 72 respondents.
The characteristics measured from each respondent are financial factors, non-financial
factors, and entrepreneurial spirit. Types of data collected from primary data. The results of
the study found that financial factors have a significant effect on the spirit of
entrepreneurship, non-financial factors have a significant effect on the spirit of
entrepreneurship, financial factors and non-financial factors have a significant effect on the
spirit of entrepreneurship. Based on this study, the respondents The sample used is still
limited to startup entrepreneurs in Bandung, for that it is necessary to conduct future research
based on more varied sample collection and a longer duration, so that generalizable results
will be obtained.