IMPACT OF SOCIAL MEDIA LITERACY TO THE DEVELOPMENT ON SMALL-SCALE BUSINESS

Authors

  • Merryam Agustine

Abstract

Social networking media is a site where people communicate with their friends, whom they know or not in the real world and cyberspace. Social media is the development of technologies new internet-based web development, which makes it easier for everyone to communicate, share with each other, and form an online network, so they can disseminate content independently. The main objective of this paper is to know the impact of social media literacy to the development on small-scale business. The subjects of this research are housewives who have a small-scale business in Karawang, West Java, and the object of this research is social media literacy skills. The research method used is quantitative method. This research is divided into two levels, namely social media literacy skills and the use of social media for business development. The results show that there are positive and significant results between social media literacy skill and the development of their business, and there are positive and significant results between the uses of social media for business development.

Downloads

Download data is not yet available.

Downloads

Published

2021-01-11

How to Cite

Merryam Agustine. (2021). IMPACT OF SOCIAL MEDIA LITERACY TO THE DEVELOPMENT ON SMALL-SCALE BUSINESS. PalArch’s Journal of Archaeology of Egypt / Egyptology, 17(10), 2914-2923. Retrieved from https://archives.palarch.nl/index.php/jae/article/view/5428