SOCIAL NETWORK ANALYSIS ON TWITTER SOCIAL MEDIA USING THE SOCIAL NETWORK ANALYSIS (SNA) APPROACH

Abstract

This study aims to analyze the pattern of relationships between stakeholders who utilize
social media and their level of participation in the interaction and dissemination of
information related to large-scale social restrictions (#psbb) via Twitter social media.The
approach method used in analyzing the determination of the key player which has a role in
the interaction and dissemination of information related to large-scale social restrictions
(#psbb) through social media Twitter uses Social Network Analysis (SNA), which has stages,
including: Preparation Stage, Stage Data Collection, Data Processing Stage, Data Analysis
Stage and Data Reporting Stage. The findings of this study can provide analysis of
conversation and interaction patterns with the help of several supporting tools in the form of
crawling and ghepi to process data from Twitter which can provide stakeholder information
based on interaction patterns and the level of their contribution in a social network using the
Social Network Analysis (SNA) method. , with SNA, it can be seen who is the key player in
a network based on the value of degree centrality between centrality and closeness centrality
of a node. This key player information can be used by companies to maximize their
marketing efforts. The results of the analysis can be used to implement e WOM with Twitter
as a medium for disseminating information. This research is expected to be a reference in
analyzing the pattern of relationships between stakeholders who utilize social media and their
level of participation in the interaction and dissemination of information so that it can be seen
that the key players are very influential in the dissemination of this information.