CORPORATE SOCIAL RESPONSIBILITY: IT’S ORIGIN AND DEVELOPMENT FOR THE LAST FIVE DECADES

Abstract

This paper aims to describe the development of the concept of corporate social responsibility
(CSR) since the 1950s based on the charity principle and stewardship principle until the
development of the CSR concept in the 1990s which was based on the introduction of the
concept of sustainable development and the triple bottom line. The results of the literature
review show that there are three stages of the development of the CSR concept, namely (1) the
initial development of the CSR concept in the 1950s - 1960s. (2) the development of the CSR
concept for the period 1970s - 1980s. (3) the development of the CSR concept in the 1990s -
2000s. The results of the literature review also show that during the 50 years since 1950, the
concept of corporate social responsibility has changed from simply fulfilling corporate social
contracts to being more strategically oriented through identification and management of
stakeholders that can improve the company's performance and image and make CSR activities
part of the implementation of corporate strategy. Even entering the era of the 1990s to the
2000s, CSR began to move towards fulfilling the triple bottom line which later became a model
for the development of ISO 26000.