DIFFERENCES IN ETHNICITY: OWNERS POWER AND STRATEGY SELECTION ON THE HOTEL INDUSTRY IN SUMATERA INDONESIA

Abstract

This study aims to prove differences in the level of owner’s power and strategy selection based on
ethnicity categories of hotel owners. The study is conducted with quantitative methods using
primary data through a survey of hotel general managers/leaders in the Sumatera region. A total
of 395 questionnaires are distributed to the hotel general managers/leaders. The number of
questionnaires used in this study is 224. Nonparametric Wilcoxon rank sum test for two
independent samples analysis is used to test research hypotheses. The results of the study indicate
that there are differences in the level of owner’s power and strategy selection based on differences
in ethnicity of the hotel owners.