THE SUBLIMINAL FIXATIONS IN DESIGN AND THEIR EFFECTS ON SOCIETY

Abstract

The marketing strategies playing an important role in making the best decision among the alternatives as the competition environment increases day by daybecame not understanding the consumer’s attention, interest and emotional tendencies aloneandtried to obtain more information regarding the process of making decisionto purchase by human brain.

In today’s world where the negative effects of the global competition and the global crises on economy are affected intensively the psychological functions and the studies made on the human intelligence became much more important in the marketing field.

The graph design artists may embed the subconscious messages into the pictures expertly. They may place the subconscious message perfectly by colouring the photograph in the digital environment without breaking the main picture. More than one technique may be applied all together in order to obtain the wished effect.

In this study the subliminal design comprehension the scope and the aim were/are examined. Their negative effects on individual and society were/are searched besides the messages causing to consumption without need or not corresponding to the ethical values.