The reflection of the implementation of the integration and reengineering strategy on financial performance as part of the Balanced Scorecard (An exploratory study in a sample of Iraqi industrial companies)

Abstract

The objective of the research is to know the reflection of the implementation of the integration and reengineering strategy on the financial performance of companies in the use of the dimensions of the Balanced Scorecard by carrying out an exploratory study on a sample of individuals working in A sample of Iraqi industrial companies. This objective was achieved by analyzing their responses to the questions described in the form of the questionnaire. In light of these answers, the hypotheses of the research proved and its objectives were achieved.
The most important research is that the strategy of integration is a plan of action employed by companies in order to improve their internal operations to achieve their future objectives, and is one of the most modern systems in the administration that is working to make continuous improvements to the company's internal plans and reflected on its external operations.
The most important recommendation of the research is the need for the management of the Iraqi industrial companies to activate the modern administrative systems in order to develop their administrative processes, which is reflected on their strategic objectives, as well as the need for the senior management of companies to activate the ongoing improvements on the plans within the middle and lower management to achieve efficiency and effectiveness in
production.