THE EFFECT OF ENGINEERING LANDMARKS ON ATTRACTING TOURISM INVESTMENTS TO THE ANCIENT CITY OF URUK IN IRAQ

Abstract

The mystery surrounding the ancient city of Uruk attracts many tourists, researchers and archeology enthusiasts, as it contains many remains of structures, temples, and archaeological assets, in addition to the hills and plateaus that represent ruins that are among the oldest traces of civilizations in history. This current study was conducted to identify the location and contribution of the ancient city of Uruk to the development of tourism investment and its challenges, and being one of the few studies conducted at the site of the ancient city of Uruk, tourism is considered one of the largest industries in the world, and it contributes to supporting the global economy, being the second resource after oil. This study comes to identify the basic perception of tourists from the population towards the development of tourism and the dominant factor in attracting tourists from different countries of the world. Regardless of that, curiosity and exploration is the main factor that pushed residents and foreigners to visit the city and learn about its engineering features in the Mesopotamian civilization, and the results of the study revealed weak licenses and neglect in the area of ​​the temple. Maintenance and lack of financial allocation to it, and the use of alternative energies to develop the infrastructure. Weak advertising work. Some recommendations were also proposed in this research to increase interest in and develop these civilizational and cultural sites in terms of preserving the distinctive engineering monuments classified as world heritage of exceptional global value.