Business Performance Model for the Competitive Advantage of Saving and Credit Cooperatives in Thailand

Abstract

The research was to investigate actual business performance model for the competitive advantage of saving and credit cooperatives in Thailand. Accordingly, the researcher considers the importance of the factors of service orientation, marketing orientation, executive orientation, competitive advantage. In this study the researcher employed quantitative research approaches. Data were collected from 300 managers of saving and credit cooperatives. Data collected were analyzed using the structural equation modeling (SEM). It is found that service orientation has positive effect on competitive advantage and business performance. Market orientation also has positive effect on competitive advantages and business performance. Finally, executive orientation has positive effect on competitive advantages and business performance.