CORPORATE SOCIAL RESPONSIBILITY (CSR) IN INDIA - ISSUES AND CHALLENGES

Abstract

CSR as a significant subject of public policy has been occupying a vital place in the Indian corporate scenario, as it has build up sustainable relationship with the society at large with the increasing socio-regulatory forces. The theory of Social responsibility says that an  organization  or  individual,  has  an  obligation  to  act  to  benefit  society  at large. Social responsibility is the duty of every individual or organization has to perform so as to maintain a balance between the economy and the ecosystem.  The first reference of the term corporate social responsibility was mentioned in the publication ‘Social Responsibilities of Business’ by William. Bowen in 1953. In India, there has been a persistent close business involvement in societal issues for national development, known as social duty or charity donations, philanthropy, and service to community, industrial welfare, now particularly termed as CSR. All the economic enterprise presumes Human resource as the backbone. The  main  purpose  of  this  research  will  be  to  investigate  the  attitudes  towards  Corporate Social Responsibility (CSR) among  India’s  future business leaders. In India companies  like Tata  & Nestle  are practicing  the  Corporate  Social  Responsibility (CSR)  for  decades,  long before  CSR  become  a  popular  basis.  In  spite  of  having  such  good illustrious  examples;  In India  Corporate Social Responsibility (CSR)  is  in  an  extremely  risining  stage. Many large companies are undertaking these Corporate Social Responsibility (CSR) activities superficially and promoting/ highlighting the activities in Media. This research paper bases on  the  finding  &  reviewing  of  the  issues  and  challenges  faced  by  Corporate Social Responsibility (CSR) activities  in  India.