CORPORATE SOCIAL RESPONSIBILITY (CSR) IN INDIA - ISSUES AND CHALLENGES
CSR as a significant subject of public policy has been occupying a vital place in the Indian corporate scenario, as it has build up sustainable relationship with the society at large with the increasing socio-regulatory forces. The theory of Social responsibility says that an organization or individual, has an obligation to act to benefit society at large. Social responsibility is the duty of every individual or organization has to perform so as to maintain a balance between the economy and the ecosystem. The first reference of the term corporate social responsibility was mentioned in the publication ‘Social Responsibilities of Business’ by William. Bowen in 1953. In India, there has been a persistent close business involvement in societal issues for national development, known as social duty or charity donations, philanthropy, and service to community, industrial welfare, now particularly termed as CSR. All the economic enterprise presumes Human resource as the backbone. The main purpose of this research will be to investigate the attitudes towards Corporate Social Responsibility (CSR) among India’s future business leaders. In India companies like Tata & Nestle are practicing the Corporate Social Responsibility (CSR) for decades, long before CSR become a popular basis. In spite of having such good illustrious examples; In India Corporate Social Responsibility (CSR) is in an extremely risining stage. Many large companies are undertaking these Corporate Social Responsibility (CSR) activities superficially and promoting/ highlighting the activities in Media. This research paper bases on the finding & reviewing of the issues and challenges faced by Corporate Social Responsibility (CSR) activities in India.