Marketing Profile The Ultimate Destination Of Sales Personal: A Detailed Analysis Of Role Shift Within An Indian Organization

Abstract

The internal movement of an individual within an organization is always beneficial for the organization and that for the personal growth of the individual. Within a company, a common carrier progression of a sales-marketing professional would be starting as a sales executive and then with increase in experience, as well as understanding of the product and the customer over a period of time leads to transition to the marketing role within the organization. As a sales representative, one has an in-depth knowledge of the customer behavior and the requirement that a consumer has and once they shift to the marketing role they are in a better position to design and curate a better campaign for the existing as well as a new product. To-deeply understand the benefits, difficulties that an individual face during this transition, the author has used analytical model by considering the factors that affects this process.

The research also aims to find out the effect of internal movement within the organization.