THE DISCREDITING OF A LINGUISTIC PERSONA IN THE LINGUISTIC SPACE OF THE COMMUNICATIVE ACT

Abstract

The research is devoted to detecting of communicative-pragmatic ways and means of
expressing discrediting of a linguistic persona. Stylistic devices, rules, specifics of tactics and
strategies of discrediting have been identified and have been described in this study. Methods
and means of expressing the discrediting of a linguistic persona have been represented here.
It provides a detailed classification of direct and indirect means of expressing active and
passive discrediting in Russian speech. In this research, the concept of “discrediting a
linguistic persona” has been explained as a state of confrontation between two parties, in
which each party acts to the damage of the opposite party consciously and actively,
explaining its actions by verbal and pragmatic means. The complex of external and internal
factors that determine the destructive behavior of participants in a discrediting
communicative situation is singling out.