ROLE OF UMKM PACKAGING IMAGE IN CIMAHI CITY (CASE STUDY UMKM)

Abstract

One of the important roles in the marketing aspect is the packaging form of a product, the term packaging is not new to business actors, they generally already know that an item to be marketed and sold needs to attract the attention of every prospective buyer. One of the reasons for this attraction is how to make a package that is considered the most effective and efficient. So a packaging for business actors is the main requirement so that each product can compete with other similar products. The essence and function of packaging is how a product can be properly and safely protected so that the movement from the seller to the buyer can easily experience no obstacles, for example avoiding collisions, weather, stacking or arrangement and can have a strong enough appeal as an image of the contents. the product. The actors of small and medium enterprise activities in Cimahi City have a high appreciative value for the importance of the meaning and meaning of a package for their products. Starting from the routine activities of business actors and can be produced in culinary, fesien and craft offerings. In general, business actors look at a packaging manufacturing service by consulting and making practical packaging, so it is not surprising that in an instant every product has a packaging in which there is a product name, brand, label and a representative visual form. The purpose of making the packaging shows the role of how a product can have a selling value, have the appreciation of potential buyers and become a product characteristic that can show the values ​​of quality, trust, appreciation and uniqueness of each product. So it is hoped that every small and medium business actor, especially in Cimahi City, will become one of the main attractions in the culinary, fesien and craft fields.