ELECTRONIC WORD OF MOUTH AND ELECTRONIC PAYMENT FOR PURCHASE INTENTION

Abstract

With the development of technology and information today, many business sectors apply technology and media as a means of carrying out marketing activities. This study attempts to examine the effect of electronic word of mouth and electronic paymant on purchase intention of the Lazada company. The sample in this study were 121 respondents who were randomly selected with the conditions to use an online shopping application on a smart phone. Multiple linear regression analysis approach with the help of SPSS version 25 software was used in this study. The results show that the variables electronic word of mouth and electronic paymant have an effect on purchase intention and can be categorized as good