RHETORICAL ANALYSIS OF TRUMP’S SELECTED TWEETS

Abstract

– Rhetoric is shifted away from its old version in order to meet the new demands of social media platforms. This transformation in rhetoric has invented a new term so called ‘digital rhetoric’ in which the speaker interacts with his/ her audience through the use of social media. Digital rhetoric is very important in which the speaker can address the whole globe not only the locals who have access to internet services. The study maintains that among the figures who utilize digital rhetoric are politicians. Among the politicians who uses digital rhetoric is the American President Donald Trump. The study states that Trump utilizes some techniques for certain purposes. Trump utilizes epideictic speech to blame others and to shift away criticism from him and to draw the public attention that he is an innocent person. In addition, Trump utilizes name calling to degrade those who are against his political actions, defend himself and to get the public support.