PERCEPTIONS TOWARDS E WALLET MARKETING

Abstract

The world is being digitalized now. Everything is done online. Even the transaction is being done online through E-Wallets. Electronic wallet shortly known as E-wallet or service in online that allows a person to make electronic transactions. The facility of E-wallet can be used in smart phones, computers and various other electronic gadgets. Some of the E-wallets include G-pay, PhonePe, Paytm etc. In this study we can see about G-pay, Paytm and user’s perception towards it, and problems faced by the users while using it.