BALI TOURISM REVITALIZATION BASED ON CHINATOWN TOURISM DEVELOPMENT

Abstract

Research paper on Bali Tourism Revitalization Based on Chinatown Tourism Development aims to design a Bali tourism development model for the Chinese market tourist segmentation based on Chinatown Tourism in Bali. In particular, this study aims to develop a strategy for revitalizing Bali tourism during the pandemic by developing Chinatown tourism. Given, Bali is still the dominant segmentation of the Chinese tourist market. This study uses a qualitative approach to obtain a natural setting including tourism stakeholders, namely the local government, the tourism industry, and customary village and communities that have a Balinese-Chinese cultural heritage. A qualitative approach is also taken to explore, codify, and interpret symbols of Chinese traditions, culture and history in Bali which will then be patterned and packaged into a model for Chinatown tourism. The research locations chosen were Denpasar District (Chinatown), Kintamani (Songan and Batur Villages), and Tabanan Regency (Baturiti Village).