ANALYZING THE COMPETITIVENESS STRATEGY OF TAX CONSULTANT OFFICE IN THE DIGITAL 4.0 ERA

Abstract

The increasingly rapid development of technology in the digital era 4.0 makes things fast, easy and efficient. This has a huge impact on a business such as in government agencies. Currently, tax consulting offices have grown rapidly in Indonesia, especially in Bali, resulting in the emergence of competition between tax consulting offices. The purpose of this research is to find out how to formulate the right strategy in increasing the competitiveness of tax consulting offices in the Digital Age 4.0. This research was conducted in one of the tax consulting offices in Denpasar. This research used the qualitative methods. The technique used in selecting informants was purposive sampling technique. The data collection techniques used were observation, in-depth interviews and documentation, with triangulation method for the data validity. The research results showed that 1) the internal factors of Teddy and Nanda Tax Consultant Office, seen from their strengths, are consisted of experienced Human Resources (HR), Work Facilities and Company Reputation. However, judging from the weaknesses is a lack of communication and the partnership system. 2) The external factor of Teddy and Nanda Tax Consultant Office, seen from the opportunities, is that the regulations set by the government are getting better and the prospect of developing the Tax Consultant Office increases. Judging from the threat is competition in pricing (fees) for services paid and competition between tax consulting offices.