IMPACT OF ONLINE RETAILING ON OFFLINE RETAIL STORES IN ELECTRONICS GOODS SECTOR

Abstract

In today’s modern world e-commerce has transformed the buying pattern of customers as well as sales strategies of retailers. In this study I will be focusing on the impact of online retailing and ecommerce websites selling electronic goods over the offline retailers or shopkeepers that are selling electronic products. In this study I have identified some research gaps and the whole research will be defocused around research questions. This study will be a quantitative study and I will be analysing the buying behaviour of customers who are willing to buy electronic products through online stores as well as the offline stores and particularly study the factors that are responsible for the shift in the buying pattern of these customers. The study will conclude with the analysis of the impact that online retailing had on the sales of offline retailers including all the advantages that online retailing has over offline retail stores.