A STUDY ON DIGITAL MARKETING CHANNELS

Abstract

It is important for companies to understand about the public and their way of thinking in order to observe and analyse the marketing situations to achieve the benefits and growth of the organization. This paper illustrates a study on “Digital Marketing Channels”, how they communicate with the help of Internet Based Marketing (IBM), Brand Based Marketing (BBM), and Social Media Marketing (SMM). These Communication plays an important role to interact with the people who are engaging in internet. It could be more effective to the companies with all generations of people rather than Traditional Marketing.