A METHODICAL ASSESSMENT OF THE SERVQUAL MODEL

Abstract

The consistency of the service has been an important part of the method of delivery of services and is a challenge for service providers. This includes a careful analysis and comprehension of the notion of measuring it through the service industry. Since there are several scales available to quantify the quality of the service, it is imperative to objectively analyze the alternative scales to prioritize it in terms of its performance in different service sectors. The analysis is an attempt to test the commonly used Servqual model methodically and determine its supremacy over other scales.