AN EMPIRICAL STUDY OF HIGHER EDUCATION STUDENTS’ INTENTIONS TO USE E-LEARNING: DEVELOPING COUNTRY PERSPECTIVE

Abstract

Information and communication technology generate enormous opportunities to learn education globally. Improvement in technology foster the virtual education that is not bound to physical classroom and traditional face to face teaching pedagogies. Current study analyzed the factors influencing the intention to use e-learning among university students. The data were collected through survey method from the students studying in public sector universities of Sahiwal district, Pakistan. Random sampling was utilized to get data from population of study. Structural equation modelling technique was utilized to statistically test the collected data. Technology acceptance model (TAM) underpinned the theoretical framework. The results found the significant impact of perceived ease of use and perceived usefulness on the attitude that leads to improved intentions to use e-learning. The findings of current study contributed theoretically by extending the TAM theory and practically by providing guidelines for the administration of universities to consider the importance of perceived ease of use, perceived usefulness and attitude while improving the usage of E-learning among students in universities.