KINDNESS CONTAGIOUS THROUGH COMMUNICATION BETWEEN NEIGHBORS

Abstract

This research discussed the phenomenon of society during a pandemic. The government policy
that establishes Large-Scale Social Restrictions (PSBB) has an impact on the closeness of the
community. A close relationship leads to altruistic, prosocial behavior as a form of individual
social responsibility (Personal Social Responsibility-PSR). One of the characteristics of PSR is
contagious. This research is aimed at describe the implementation of these infectious
characteristics in people's lives in the Depok area. This research used a qualitative method, with
natural objects in Harjamukti Village, Cimanggis, Depok, West Java. The data collection
technique was done by triangulation, namely through observation, interviews and
documentation. This research explored the community's effoNeighborhood Watch Chiefs to
make improvements to the environment around them by working to clean up rubbish and roads,
painting road fences and back walls of houses, drawing (murals), making parks etc. This research
recommended three main findings that are elaborated on and discussed. The three findings are:
1) Intensity of Communication Between Neighbors Generates Kindness Ideas and Actions; 2)
The goodness makes people; 3) kindness is contagious.