EMBODIMENT OF VALUES IN PRINTED INSTRUCTIVE ADVERTISEMENT

Abstract

Values ​​are one of the basic pillars on which society is based and is a reflection of it. As it represents one of the important aspects in the formation of social awareness, as they are values ​​inherited through culture, customs, traditions, beliefs and the environment. The advertisement helped establish positive values ​​to indicate their importance and the need to follow them because they are high values ​​that indicate human culture and have a role in his life to adopt a relationship between the designer and the recipient through The communication message that is poured into a package of promoting awareness and educating the individual with the intention of directing the recipient in a variety of ways to raise awareness, as well as consolidating the values ​​of his community that are shown by the advertisements with the intention of spreading and adopting them .