REALISM EMBODIED IN THE MEANING OF COMMERCIAL PRINTED ADVERTISEMENT
Abstract
Focusing on the realistic and direct content in designs in a way that leads to clarity of relations within the advertisement in order to achieve the desired visual attractiveness, and the adoption of additional advantages or a single characteristic that contributes to the events of positive behavior towards the product, and the different color values have the ability to impart realism through the differences in the light value and the contrast between the dark and the resulting conflict due to the discrepancy between the different color values, and the use of realistic images as a main element in the advertisement leads to competition between the visual attractiveness with the rest of the other elements to enhance the realistic representation. For the identity of the product, he contributed to proving the return of the product to the company