THE EFFECT BETWEEN READINESS AND COMPETITIVENESS TROUGH SHARIA MSME BUSINESS PERFORMANCE

Abstract

Objective

This study aims to determine the effect between the level of readiness and competitiveness on the performance of Sharia MSME businesses in Riau Province, with analysis using a partial least square (PLS) program.

Methodology / Technique

This study was uses PLS to identify the influence of variables with Sharia MSME samples in Riau Province.

Findings

Testing using PLS results in Sharia MSME Readiness influences to competitiveness, Sharia MSME Readiness does not affect to Sharia MSME Performance, and Competitiveness affects to Sharia MSME Performance.

Novelty

This research specifically examines Sharia MSMEs that are characteristic of MSMEs that are formed based on the values ​​of the teachings of Islam in doing business, besides that this research is conducted in Riau Province where the majority of the population is Muslim.