THE STUDY OF IMPACT OF COVID-19 ON THE CONSUMER PURCHASE BEHAVIOR OF FMCG PRODUCTS

Abstract

This study focuses on the impact of COVID-19 on the FMCG sector and the factors that have impacted the purchase behavior of customers. Secondary data based on past researches conducted by researchers has been used for this study and different research papers have been reviewed to make this study successful. The study includes almost all the factors that are necessary to study the impact of COVID-19 on the consumer behavior of FMCG products.