SYMBIOTIC COMMUNICATION PLAN FOR NGOS: PRAXIS AND CHALLENGES

Abstract

Communication is vital to the explanation for philanthropy and non-governmental organizations (NGOs) got to communicate more effectively to spread their message. The major Communication challenge is that the people that passionately start the NGO aren't ready to effectively communicate the cause to society. The NGO leadership doesn't understand that their job as a pacesetter is half tackling the matter, and half communicating it. As a nation, we don’t have a network of NGOs or an exquisite bunch of NGO leaders who believe in communicating their cause. We even have the challenge of a mental framework and a perception problem that the general public doesn't understand that tackling social causes requires Communication. The public says all my money must attend the cause; it must not be spent on administration. The public does not want to give their money to the management; they want to give money to the “child or old woman or tree sapling". This paper discusses a number of the important aspects of the Communication methods, strategies, practices, and challenges followed by various sorts of NGOs.